The rumours are true! The highly speculated H&M-Lanvin collaboration is indeed going ahead; the manifestations of which shall be hitting the the high street in November.
Now, before an irrepressible state of hysteria engulfs every discerning dresser in the land, think back to H&M's previous big-name, high fashion fusions: Viktor and Rolf, Jimmy Choo, Sonia Rykiel, Matthew Williamson etc. Ponder the pieces you purchased. Were they really as fantastic a bargain as you expected them to be? Did they reflect much of the brand's beauty, quality and ethos except for the name? Or, if truth be told, were they mediocre buys of poor quality, discarded after a few weeks and purchased primarily amidst all the gimmicky fashion furore of being able to pay a high street price for a high-end garment?
The reality is of course that you are not getting anything near the calibre of the designer's own collection. From the cheap fabrics, unravelling hems and snapped-off heels, big name brands in both the high-end and high street poles of the fashion have realised the innate gullibility of the bargain-craving fashion fanatics and as a result, the lucrativeness of their many collaborations.
But who knows, The H&M and Lanvin fusion may melt my icy cynic's heart. I am a huge fan (from a wistful distance, of course), season after season, of Lanvin's collections under the superb artistic direction of Alber Elbaz and if H&M just so happen to present me with the perfect mid-winter, quintessentially Lanvin cocktail dress come November, I shan't be too stubborn to refuse it. That said, I shan't be holding my breath either.