Saturday, 28 August 2010

"A vertically integrated company that seemed dedicated to getting women horizontal" may be (according to the Guardian) but along with being over-sexed, having a questionable (at best) claim to ethical production and being solely responsible for instilling in me the ridiculous notion that £38 for a small piece of tie-dyed jersey fabric is both reasonable and necessary: I can't help but find the news that American Apparel is "on the brink of bankruptcy" more than a little sad. Yes, Dov Charney is repulsive and clearly not the most responsible of businessmen; but his company produce perfectly cut racer-back vests, and their new season stock included the perfect Acne-alike, pleated chiffon maxi skirt and beautiful pair of white lace hotpants (which unlike Charney evidently envisaged I intened on wearing with a both top and tights).

Lace Ribbon Lingerie Short, £29.00, American Apparel

Chiffon Double-Layered Full Length Skirt, £56.00, American Apparel

I may even go as far to say that I find it difficult to imagine a world, well less melodramatically, the world of the High Street without an American Apparel branch. I'll inevitably just be unsatisfied by poorly cut vest tops and complain relentlessly about leggings that have baggy knees and get holes in the crotch after a couple of wears. Until then, I guess I have a very viable excuse for purchasing the above as relics of a bygone brand.

Adieu AA, It was fun (and expensive) while it lasted.

1 comment:

  1. yes, AA was expensive.
    yes, they made some questionable things.
    but I guess they were established as a little bit kooky at times, AA you will be missed x